Companies will pay you to share honest feedback about their products or services in order to get their name out. Furthermore — as long as your review is helpful and honest — it can bolster trust between you and your audience.
A great way to monetize your video content is to build a branded VOD streaming platform. A VOD delivery platform is a media distribution system that hosts and shares content online. In other words, this is reserved internet property where visitors can gain direct access to your content. It requires a website that is fast and easy to navigate where content can be delivered to almost any device.
The strengths of having a platform are being able to set your own prices, maintain control of content distribution, and adjust your video marketing strategy based on user feedback and market demand. Trying to build a VOD platform yourself is a lot of work. Fortunately, partnering with an existing video streaming platform makes the process easy. These ready-made solutions have the infrastructure, tools, and support to get you up and running fast.
Many also include built-in monetization options and security controls to manage user access. If you have not already, consider adding a paywall to charge users for access to your existing VOD library.
Subscription models are an ideal way to get started with video monetization. Once you have the content created, you can keep adding to your library and building your brand. As your following continues to grow, so do your earnings. Even a small but dedicated audience can generate substantial income. When it comes to video monetization, the more people who see your content the better. One of the best ways to increase your reach is by partnering with an OTT provider with a proven video distribution network.
Over-the-top OTT technology allows viewers to access content on a wide range of equipment including computers, mobile devices, gaming consoles, and smart TVs Roku , Amazon Fire TV , etc. Rather than being limited to proprietary broadcast networks like cable or satellite , OTT utilizes the public internet for end-to-end transmission. So long as audiences have a connection and compatible device, they can stream OTT content , and the provider can monetize their over-the-top content.
When people talk about monetizing videos, YouTube typically comes to mind. Yet, for organizations that are serious about the growth and scale of service, YouTube and other common social media sites are not the best option for monetizing video. While it is true that sharing on these sites is one way to get exposure, you lose control of how your content is distributed.
Your videos are drowned in ads that you have no control over and buried deep on a site that decides whose content is featured and whose is not. Members are also subjected to strict advertising guidelines and ever-changing revenue models. The fact is, you can actually end up losing viewers and income if your videos are tied to the wrong kind of advertising. Even if everything falls into place — the right audience size, messaging, and exposure you can still come up short.
Patronage crowdfunding sites like Patreon and Indiegogo also allow broadcasters to offer exclusive content to subscribers for a fee. However, nothing beats using your own website for video hosting. Especially when it comes to security, maximizing profits, and scalability.
Working with an established online video provider makes the process easy. If you want to charge subscribers for content, there has to be a method in place to restrict access. This is where a video paywall comes into play-acting as digital payment barriers to control the flow of videos.
In short, a video paywall is defined as:. It restricts free access to digital content by requiring a viewer to purchase the video or pay for a subscription to gain access to the content. Video paywalls fit nicely with subscription models as viewers can have their own accounts for library access while broadcasters earn steady recurring income. Most brands using paywalls offer free access to some content but block others with popups or login prompts.
This type of streaming setup is known as a soft paywall. Soft paywalls are a good way to start monetizing your content and align well with most streaming solutions. You can test how viewers will react to ads — without completely alienating your audience in the process. Setups, where NO free content is offered, are called hard paywalls. Although hard paywalls can generate more revenue in the long run, you need a strong user base to make it work. Otherwise, casual visitors will look for free content elsewhere.
Hard paywalls may also limit the number of advertisers you can attract since you have a smaller audience to market to. The optimal paywall strategy is to use a combination of both. Offer free content for some users and paid subscriptions to others. Everyday videos can be shared with general audiences while premium content is reserved for members or those that opt to pay.
Video paywalls are the heart of robust content monetization strategies and offer solid ROI when implemented correctly. Now that you know about the benefits of video monetization the next step is choosing which provider to go with.
Keep in mind that some online video platforms offer native tools for monetization while others include partial or no options at all. In which case you will need third-party plugins or tools to complete transactions.
Broadcasters should also review pricing and feature sets for comparable packages. Several platforms include built-in monetization options but only for enterprise-grade bundles or the most expensive plans.
Keeping these ideas in mind, here is our comparison of the 10 best video content monetization platforms to consider in The first video monetization platform on our list is Cleeng — a subscription management platform with a number of flexible features. Their paywall options are available for pay-per-view live streaming and video-on-demand subscriptions.
When it comes to subscription management, Cleeng offers two plans: Launchers and Scale-Ups. Launcher plans use a revenue-sharing model of 2.
It is important to note that Cleeng works alongside video hosting software as a plugin or integration. Up next in our video monetization platform comparison is Muvi , an OTT-focused online video platform.
For example, there are no geographic and referrer restrictions and limited password protection. Custom-built streaming plans are also available. Providing a variety of OTT and video hosting services, Lightcast also helps broadcasters develop mobile and custom SmartTV applications. X Donate Contact us. New posts.
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding. Tutorials Monetization. Thread starter EnderZlayerx Start date Oct 9, EnderZlayerx YTtalk Mad. I just have a simple question. Could I monetize tutorials on how to use a software. Do i need permission to do it? Apoxa I Love YTtalk. I have the same question Report abuse. Details required :. Cancel Submit. Hi, Welcome to Microsoft Community.
Thank you. How satisfied are you with this reply? Many great companies started just like that. Think Red Hat, or Redis labs, who took open source projects and turned them into billion-dollar companies.
Forming a company, hiring staff and raising capital are all major commitments most open source developers are not ready for. And rightfully so. Most open source projects are great, but will never be big enough to be a Fortune company.
The two extremes of the curve work well for just a handful of projects and developers. The middle represents a different approach, that is not as loose as donations, but not as intense as full commercialization. Using a platform like xs:code , a developer can generate revenue with their project by providing real value, but they do not have to commit to incorporating as a company.
With xs:code, the code that the creator offers is free free of charge AND free as in freedom , but they offer another value proposition on top of that free code. That value proposition can be one or more of three models: services, premium code or dual licensing.
By offering paid features and services with their free code, developers provide users the ability to enjoy the additional value that is not available for free.
It also shows that the project has someone committed behind it, and that the project is actively maintained. A paid offering can be a subscription or a one-time purchase. It is totally up to the project creator to decide how and how much to charge for each offering.
They can focus on creating value for users, which leads to revenue that can be spent on making their project better. Choosing to monetize an open source project is a challenging decision in itself.
However, once that choice is made, there is still another hurdle to overcome: deciding what is the best approach to monetize the project. Different projects might benefit from different models, and not all models will work for all developers — but almost all open source projects can be monetized.
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